Prime Minister Roosevelt Skerrit has urged Caribbean tourism stakeholders to consider a regional marketing approach to Tourism.
He raised the matter at a High- Level Regional Policy Dialogue organized by the United Nations Development Programme (UNDP) this morning, under the theme: “The Future of Tourism: What is next?”
In an address to the discussion, the Prime Minister underlined the need for a unified marketing approach for the region, which features Caribbean islands as a single package.
Mr. Skerrit reminded the panel that this idea has been explored for the Caribbean in the past, and a similar concept was implemented by the European Union for the Schengen area.
“This is something that we must move with haste to implement,” he stressed. “Our islands, while so similar, offer their own unique experiences and the ability to offer a Caribbean package…”
The Prime Minister also advocated for integrated regional travel and health protocol, to facilitate the Caribbean Tourism Package concept.
The need to develop harmonized systems that provided “clear and standardized information” to travelers was highlighted.
He reminded the panel that Caribbean visitors would like to visit multiple destinations within the region, “and if we have different travel requirements, different protocols, the region itself will suffer from this.”