Dominica has entered into a Memorandum of Understanding with Barbados to promote tourism products and offer enhanced multi-destination packages.
The agreement was signed on Wednesday October -1st at the Hilton Barbados Resort during the State of the Tourism Industry Conference between the Barbados Tourism Marketing Inc. and Discover Dominica Authority.
The MOU establishes a joint framework for cooperation, focusing on marketing, knowledge exchange, and enhancing visitor experiences across both destinations.
Chief Executive Officer of the BTMI Andrea Franklin and CEO and Director of DDA Marva Williams signed on behalf of their organizations.
Key areas of collaboration outlined in the agreement include:
Curating and promoting multi-destination tourism packages that highlight the unique cultural, eco-tourism, adventure, and wellness offerings of Dominica and Barbados.
Supporting the development of air and cruise connections to facilitate seamless travel between islands.
Coordinating media exchanges, media familiarization tours, joint training, and public relations events to raise the profile of both destinations globally.
Sharing expertise in sustainable tourism and product enhancement to ensure lasting benefits for local communities and the environment.
